The email has a personal greeting and if you click it on it you are logged in automatically to your account. It is also personalised to similar hotels and locations that I have booked in the past. The email also includes a special deal of the month, which this month is a 4* hotel reduced from £149 a night to £39 a night. This is a very tempting deal and I think a monthly deal is highly effective. The email also has a competition in it which you can enter for free if you complete a survey for Late Rooms. This allows Late Rooms to collect valuable eCRM data at no cost.
The email also has links to Late Rooms facebook and twitter accounts. This is another tool which Late Rooms can utilise to market products. the email also has a section that says "To ensure that your LateRooms.com emails arrive in your inbox, just add firstname.lastname@example.org to your safe folder, address book or list of approved email addresses." This is a good idea as it will mean that their emails will not be blocked by spam filters. To conclude I think that Late Rooms email marketing strategy is effective and they are a good example to other companies in how to run email marketing campaigns.